Lead Product Marketing Manager

Company: VirtualVocations
Location: Colorado Springs
Posted on: November 15, 2024

Job Description:

A company is looking for a Lead Product Marketing Manager to own product narrative, sales enablement, and go-to-market strategy for their Enterprise customer audience.



Key Responsibilities

Define and lead the strategic role of Product Marketing in B2B for the Enterprise segment
Develop differentiated positioning and messaging while educating internal and external audiences on value propositions
Collaborate with sales leadership to create sales enablement plans and execute go-to-market strategies to drive product adoption and growth


Required Qualifications

9+ years of work experience, including 4+ years in B2B SaaS product marketing targeting mid-market and Enterprise audiences
Experience in driving and launching go-to-market campaigns and sales enablement initiatives
Strong understanding of primary B2B activations, including the sales process and field marketing
Experience conducting user and market research
BA/BS degree required; MBA preferred but not necessary

Keywords: VirtualVocations, Colorado Springs , Lead Product Marketing Manager, Executive , Colorado Springs, Colorado